Deal with your Face?!

Well its been a long time since I’ve last posted on here which is not good! But I’m back now, and looking to get this away from being stagnant for as long as it has been!

I’ve been on my summer holidays from uni and I’ve had a quality couple of months. Been on a quiet holiday with my mates to a nice rural place called Malia.. hmm. Also had a “quiet weekend” at Leeds Festival which was absolutely amazing!

I need to get my head screwed back on for uni as I go back in the next couple of weeks, so I’ve been doing a bit of Internet scouring and found a curious video involving Facebook and checking in.

Here it goes!

FaceDeals is a system which is looking to change the way in which people check-in on Facebook. For me personally, I don’t really check in much, unless I’m somewhere I feel is worthy of a check-in – at the airport or at Anfield perhaps. But anyway, this is crazy! Continue reading

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Ready to Run!

Hey guys! Been a few weeks since a last post, yet again! But in the past few weeks I’ve finished year one of university and moved back home with a lot of hours at work. Also been nice to have a wee bit of a break.

Today I’m posting a video that shows an creative and influencing advertising campaign from sports giants, Adidas.

Adidas France have started a campaign to raise the profile of running between 14-19 year olds in the country. Youngsters in France are not running as much as other countries, with Adidas noticing this and attempting to increase the popularity of a good old jog!

The Climacool range from Adidas (footwear) is focused on running, and performance activity. Adidas have adopted a clever campaign to increase the demand for their shoes between 14-19 year olds. Basically, youngsters that try on any of the climacool range trainers in any Adidas store in France, could be kidnapped and dropped off at a secret location.

Sound strange?! Not to worry, the youngsters are given headphones and directions through the headphones narrated by Judo world champion Teddy Riner. The instructions are given to complete a variety of tasks, whether it be to drop off a Pizza or to find a picture of a man.

The result of the video? A 500% increase in climacools tried throughout the country!

I want MyPumas, and Quick!

Hello Guys, a new post. This time on a very interesting fashion trend that is sure to venture out!

Found this piece today on the Internet and loved it. Having recently bought a pair of Puma Baskets, the advert struck particular relevance to me!

Puma have decided to offer an exceptional promotion to its customers in Mexico. The promotional campaign titled “The Worlds Fastest Purchase” is what they have decided to do, literally offer the chance to make a fast purchase and offer great savings in the process!

The whole process is explained in words here from Digital Buzz.

“As shoppers entered the store they were prompted to push a big red button that started a timer on their shopping experience. Once pressed customers were issued with a ticket that time stamped the beginning of their shopping challenge. At the cash register, shoes in hand, they hit a second button and a ticket with a “stop” time was issued. The challenge earned the shoppers a varying level of discount from 5% off (for completing the shop in 10 minutes) to 20% off (for completing the shop in 3 minutes).”

How class is that? The quicker you buy your trainers or clothes, the cheaper you get it. Makes customers think twice about hanging around shops just browsing for hours upon end (working in retail, this is irritating!).

The campaign “The Worlds Fastest Purchase” is even more significant through the celebrity endorsement of Usain Bolt, the fastest man on the planet. So here it is guys, hope you enjoy it. Note that this could soon be used by other brands too as a way of promoting their products!

Absolutely Drenched!

Hey Guys! Another post!

Recieved some positive feedback about the last post about 123 People, and heard a few of the readers who hadn’t tried it, gave it a go themselves!

Today, another advert that caught my eye recently, the Drench advert.

The water company have pulled of another successful advert that is fun, entertaining and most certainly to the point. The “Rhythm Is a Dancer” advert from couple years back was a favorite of mine, but I would say this one eclipses it for comedy value.

30 seconds long – not too draining and enough time to get the message across!

The advert is viewed as undercover scenes behind Drench headquarters about finding new ways to keep the public hydrated. A brilliant shot then lines up 5 different humans, all of different demographics and douses them with water from a hose pipe at an unbelievable force, making them fall to the ground from the impact!

The advert carries on with office workers being absolutely pounded with Drench juice that they have out through their computer monitors, and also through the phone.

The ad carries on “drench“ing people in various ways, but all with the same comedy effect and most certainly keeping them hydrated. Here you go guys, have a browse at this..

30 Seconds to Mars, Literally.

Quick little post about a pretty decent advert at the moment. Mars have released a 30 second advert (coincidence? Too the band, 30 seconds to mars), with a football edge to it.

Pretty self explanatory when viewing, but England are playing a football match against Holland, in a penalty shoot out. The keeper goes off injured and a fan (eating a the famous chocolate bar), pulls of his jacket and jumps in between the sticks for England in the shoot out.

Anyway, long story short the man saves a Robin Van Persie penalty, and another one with the famous Rene Higuita acrobatic save being replayed! Scott Parker, Glen Johnson and Theo Walcott make appearances in the ad too!

Just a whitty ad, that as a football fan is quite enjoyable and not draining (Ocean Finance sort of thing). Here it is for you lovely lot, enjoy.

Run from the Wolves!

Its been a few days since I last posted, apologies! Not been too well and had a lot of hours at work to plough through, but today I have a day off to be productive, get some work done and also post about an advert I am particularly fond of!

The advert is that produced by American footwear producer – New Balance. The company, who have  a well established market in both the US and the UK have released an advert introducing  their 1080v2 running shoes.

Why does it work for me?

Well, the advert has a feel good factor to it. A guy, setting off on a jog of his own passes fellow joggers, who greet him cheerfully with the “thumbs up”. Nothing too radical, but as most of us would agree, when somebody shows a nice gesture to a stranger it makes you feel good, tying in with the feel good factor to it.

The main attraction to the video for me is the fact that the man is running in opposite direction to the crowd, almost in his own direction. This, if you think about it, reflects life and decisions. People make their own decisions and choices in life dependent on circumstances and choices!

Anyway, the advert continues with the man joining a long queue of people lining up to grab a pair of the New Balance 1080v2 trainers that are the new release. He continues to join everybody running of in the trainers, with a smile on his face 🙂

Currently, I am a huge fan of Ben Howard and his Every Kingdom album! New Balance have used a popular song from the album on this advert – Wolves. This track is very catchy, and recognizable from the chorus. I encourage any readers (if they havn’t already) to listen to the album, with it carrying a nice relaxing feel but also great lyrics.

Enough explaining, heres the New Balance 1080v2 advert..

Simplicity Is Effective!

One of my favourite music tracks at the moment is Lonely Boy, by the Black Keys from their El Camino album. It perks you up with a listen and makes the day seem a little better!

The music video released by the Black Keys on their YouTube channel is, in my opinion, top quality. The simpleness and lack of complicated angles and connotations makes the video really effective and tie in well with the feel good factor of the track itself.

I managed to bag myself a Leeds Festival ticket earlier on in the year for the August event, and to my delight the Black Keys were announced as a sub headliner to the FOO Fighters for the Friday!

Enough from me, watch this video..