Ready to Run!

Hey guys! Been a few weeks since a last post, yet again! But in the past few weeks I’ve finished year one of university and moved back home with a lot of hours at work. Also been nice to have a wee bit of a break.

Today I’m posting a video that shows an creative and influencing advertising campaign from sports giants, Adidas.

Adidas France have started a campaign to raise the profile of running between 14-19 year olds in the country. Youngsters in France are not running as much as other countries, with Adidas noticing this and attempting to increase the popularity of a good old jog!

The Climacool range from Adidas (footwear) is focused on running, and performance activity. Adidas have adopted a clever campaign to increase the demand for their shoes between 14-19 year olds. Basically, youngsters that try on any of the climacool range trainers in any Adidas store in France, could be kidnapped and dropped off at a secret location.

Sound strange?! Not to worry, the youngsters are given headphones and directions through the headphones narrated by Judo world champion Teddy Riner. The instructions are given to complete a variety of tasks, whether it be to drop off a Pizza or to find a picture of a man.

The result of the video? A 500% increase in climacools tried throughout the country!

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I want MyPumas, and Quick!

Hello Guys, a new post. This time on a very interesting fashion trend that is sure to venture out!

Found this piece today on the Internet and loved it. Having recently bought a pair of Puma Baskets, the advert struck particular relevance to me!

Puma have decided to offer an exceptional promotion to its customers in Mexico. The promotional campaign titled “The Worlds Fastest Purchase” is what they have decided to do, literally offer the chance to make a fast purchase and offer great savings in the process!

The whole process is explained in words here from Digital Buzz.

“As shoppers entered the store they were prompted to push a big red button that started a timer on their shopping experience. Once pressed customers were issued with a ticket that time stamped the beginning of their shopping challenge. At the cash register, shoes in hand, they hit a second button and a ticket with a “stop” time was issued. The challenge earned the shoppers a varying level of discount from 5% off (for completing the shop in 10 minutes) to 20% off (for completing the shop in 3 minutes).”

How class is that? The quicker you buy your trainers or clothes, the cheaper you get it. Makes customers think twice about hanging around shops just browsing for hours upon end (working in retail, this is irritating!).

The campaign “The Worlds Fastest Purchase” is even more significant through the celebrity endorsement of Usain Bolt, the fastest man on the planet. So here it is guys, hope you enjoy it. Note that this could soon be used by other brands too as a way of promoting their products!

Run from the Wolves!

Its been a few days since I last posted, apologies! Not been too well and had a lot of hours at work to plough through, but today I have a day off to be productive, get some work done and also post about an advert I am particularly fond of!

The advert is that produced by American footwear producer – New Balance. The company, who have  a well established market in both the US and the UK have released an advert introducing  their 1080v2 running shoes.

Why does it work for me?

Well, the advert has a feel good factor to it. A guy, setting off on a jog of his own passes fellow joggers, who greet him cheerfully with the “thumbs up”. Nothing too radical, but as most of us would agree, when somebody shows a nice gesture to a stranger it makes you feel good, tying in with the feel good factor to it.

The main attraction to the video for me is the fact that the man is running in opposite direction to the crowd, almost in his own direction. This, if you think about it, reflects life and decisions. People make their own decisions and choices in life dependent on circumstances and choices!

Anyway, the advert continues with the man joining a long queue of people lining up to grab a pair of the New Balance 1080v2 trainers that are the new release. He continues to join everybody running of in the trainers, with a smile on his face 🙂

Currently, I am a huge fan of Ben Howard and his Every Kingdom album! New Balance have used a popular song from the album on this advert – Wolves. This track is very catchy, and recognizable from the chorus. I encourage any readers (if they havn’t already) to listen to the album, with it carrying a nice relaxing feel but also great lyrics.

Enough explaining, heres the New Balance 1080v2 advert..