Ready to Run!

Hey guys! Been a few weeks since a last post, yet again! But in the past few weeks I’ve finished year one of university and moved back home with a lot of hours at work. Also been nice to have a wee bit of a break.

Today I’m posting a video that shows an creative and influencing advertising campaign from sports giants, Adidas.

Adidas France have started a campaign to raise the profile of running between 14-19 year olds in the country. Youngsters in France are not running as much as other countries, with Adidas noticing this and attempting to increase the popularity of a good old jog!

The Climacool range from Adidas (footwear) is focused on running, and performance activity. Adidas have adopted a clever campaign to increase the demand for their shoes between 14-19 year olds. Basically, youngsters that try on any of the climacool range trainers in any Adidas store in France, could be kidnapped and dropped off at a secret location.

Sound strange?! Not to worry, the youngsters are given headphones and directions through the headphones narrated by Judo world champion Teddy Riner. The instructions are given to complete a variety of tasks, whether it be to drop off a Pizza or to find a picture of a man.

The result of the video? A 500% increase in climacools tried throughout the country!

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Absence explained, hopefully!

Hey Guys, 3 weeks since the last post! Woops!

But I do have explanation for that, been upto my neck in University work these last few weeks and also had a few exams! But they’re over now and as of tomorrow I move back home to put an end to my freshers year at university!

Been a great year, and really enjoying everything about uni life so far!

Since the last post, A LOT of sporting events has happened! We (LFC) lost the FA Cup to Chelsea, City snatched the league from United in the dying seconds, Kenny gets the boot and then Chelsea beat Bayern Munich in their own back garden on penalties!

This post ties in with the sport theme, a new advert from those genius’ at Nike.

“My Time Is Now” is the new title of Nike‘s new project, with a range of adverts to deliver this. Having already seen the Mario Balotelli ad with his haircut, this is my fave.

Without too much explanation, a whole host of famous footballers endorsed by Nike appear in this advert, which first starts as a fixture between the Holland and France national teams.. but as a Nike advert it was never to be that simple!

This still doesn’t top the Brazil Vs Portugal advert years back for me, but its still a good watch.. Enjoy!