Its been a few days since I last posted, apologies! Not been too well and had a lot of hours at work to plough through, but today I have a day off to be productive, get some work done and also post about an advert I am particularly fond of!
The advert is that produced by American footwear producer – New Balance. The company, who have a well established market in both the US and the UK have released an advert introducing their 1080v2 running shoes.
Why does it work for me?
Well, the advert has a feel good factor to it. A guy, setting off on a jog of his own passes fellow joggers, who greet him cheerfully with the “thumbs up”. Nothing too radical, but as most of us would agree, when somebody shows a nice gesture to a stranger it makes you feel good, tying in with the feel good factor to it.
The main attraction to the video for me is the fact that the man is running in opposite direction to the crowd, almost in his own direction. This, if you think about it, reflects life and decisions. People make their own decisions and choices in life dependent on circumstances and choices!
Anyway, the advert continues with the man joining a long queue of people lining up to grab a pair of the New Balance 1080v2 trainers that are the new release. He continues to join everybody running of in the trainers, with a smile on his face 🙂
Currently, I am a huge fan of Ben Howard and his Every Kingdom album! New Balance have used a popular song from the album on this advert – Wolves. This track is very catchy, and recognizable from the chorus. I encourage any readers (if they havn’t already) to listen to the album, with it carrying a nice relaxing feel but also great lyrics.
Enough explaining, heres the New Balance 1080v2 advert..