007 in 70 Seconds!

Every boy/man would love to live the fantasy life of James Bond. The cars, the women, the action.. everybody loves James Bond. Well Coca-Cola have made the James Bond fantasy real, even if only for just over a minute!

Coca-Cola zero have produced a “real life” James Bond challenge, promoting the new film Skyfall and offering exclusive tickets to the screening!

A “chase” scene has been created and implemented in to a vending machine in a train station. The chase is activated when customers wish to purchase a drink from the machine.  Continue reading

“I skate to where the puck is going to be, not where it has been.”

5th October 2011 was the date that one of the worlds great technological genius’ passed away.

Steve Jobs, CEO of Apple, passed away after a battle with pancreatic cancer.

Apple have paid homage to their founder, through a short montage containing quotes and images from Steve Jobs on their homepage of their website. You can view the video by clicking here.

Continue reading

“Wheely” Good Stunt

Another post today! What’s going on; thats two in a day!

Anyway, just wanted to post this World Records attempt by Hot Wheels company.

“Hot wheels drivers, Tanner Foust and Greg Tracy set a Guinness World Record racing two vehicles through the impressive six-story double vertical loop at the X Games in Los Angeles last weekend.” as descirbed on Digital Buzz Blog.

I personally didn’t realise that the Hot Wheels company still existed! They used to be one of my favourite toys as a child, along with Knex!

Anyway, check out this monumental effort at what seems an fatal task. Them drivers certainly have some bottle!

Ready to Run!

Hey guys! Been a few weeks since a last post, yet again! But in the past few weeks I’ve finished year one of university and moved back home with a lot of hours at work. Also been nice to have a wee bit of a break.

Today I’m posting a video that shows an creative and influencing advertising campaign from sports giants, Adidas.

Adidas France have started a campaign to raise the profile of running between 14-19 year olds in the country. Youngsters in France are not running as much as other countries, with Adidas noticing this and attempting to increase the popularity of a good old jog!

The Climacool range from Adidas (footwear) is focused on running, and performance activity. Adidas have adopted a clever campaign to increase the demand for their shoes between 14-19 year olds. Basically, youngsters that try on any of the climacool range trainers in any Adidas store in France, could be kidnapped and dropped off at a secret location.

Sound strange?! Not to worry, the youngsters are given headphones and directions through the headphones narrated by Judo world champion Teddy Riner. The instructions are given to complete a variety of tasks, whether it be to drop off a Pizza or to find a picture of a man.

The result of the video? A 500% increase in climacools tried throughout the country!

Absence explained, hopefully!

Hey Guys, 3 weeks since the last post! Woops!

But I do have explanation for that, been upto my neck in University work these last few weeks and also had a few exams! But they’re over now and as of tomorrow I move back home to put an end to my freshers year at university!

Been a great year, and really enjoying everything about uni life so far!

Since the last post, A LOT of sporting events has happened! We (LFC) lost the FA Cup to Chelsea, City snatched the league from United in the dying seconds, Kenny gets the boot and then Chelsea beat Bayern Munich in their own back garden on penalties!

This post ties in with the sport theme, a new advert from those genius’ at Nike.

“My Time Is Now” is the new title of Nike‘s new project, with a range of adverts to deliver this. Having already seen the Mario Balotelli ad with his haircut, this is my fave.

Without too much explanation, a whole host of famous footballers endorsed by Nike appear in this advert, which first starts as a fixture between the Holland and France national teams.. but as a Nike advert it was never to be that simple!

This still doesn’t top the Brazil Vs Portugal advert years back for me, but its still a good watch.. Enjoy!

I want MyPumas, and Quick!

Hello Guys, a new post. This time on a very interesting fashion trend that is sure to venture out!

Found this piece today on the Internet and loved it. Having recently bought a pair of Puma Baskets, the advert struck particular relevance to me!

Puma have decided to offer an exceptional promotion to its customers in Mexico. The promotional campaign titled “The Worlds Fastest Purchase” is what they have decided to do, literally offer the chance to make a fast purchase and offer great savings in the process!

The whole process is explained in words here from Digital Buzz.

“As shoppers entered the store they were prompted to push a big red button that started a timer on their shopping experience. Once pressed customers were issued with a ticket that time stamped the beginning of their shopping challenge. At the cash register, shoes in hand, they hit a second button and a ticket with a “stop” time was issued. The challenge earned the shoppers a varying level of discount from 5% off (for completing the shop in 10 minutes) to 20% off (for completing the shop in 3 minutes).”

How class is that? The quicker you buy your trainers or clothes, the cheaper you get it. Makes customers think twice about hanging around shops just browsing for hours upon end (working in retail, this is irritating!).

The campaign “The Worlds Fastest Purchase” is even more significant through the celebrity endorsement of Usain Bolt, the fastest man on the planet. So here it is guys, hope you enjoy it. Note that this could soon be used by other brands too as a way of promoting their products!

Absolutely Drenched!

Hey Guys! Another post!

Recieved some positive feedback about the last post about 123 People, and heard a few of the readers who hadn’t tried it, gave it a go themselves!

Today, another advert that caught my eye recently, the Drench advert.

The water company have pulled of another successful advert that is fun, entertaining and most certainly to the point. The “Rhythm Is a Dancer” advert from couple years back was a favorite of mine, but I would say this one eclipses it for comedy value.

30 seconds long – not too draining and enough time to get the message across!

The advert is viewed as undercover scenes behind Drench headquarters about finding new ways to keep the public hydrated. A brilliant shot then lines up 5 different humans, all of different demographics and douses them with water from a hose pipe at an unbelievable force, making them fall to the ground from the impact!

The advert carries on with office workers being absolutely pounded with Drench juice that they have out through their computer monitors, and also through the phone.

The ad carries on “drench“ing people in various ways, but all with the same comedy effect and most certainly keeping them hydrated. Here you go guys, have a browse at this..