Hey guys! Been a few weeks since a last post, yet again! But in the past few weeks I’ve finished year one of university and moved back home with a lot of hours at work. Also been nice to have a wee bit of a break.
Today I’m posting a video that shows an creative and influencing advertising campaign from sports giants, Adidas.
Adidas France have started a campaign to raise the profile of running between 14-19 year olds in the country. Youngsters in France are not running as much as other countries, with Adidas noticing this and attempting to increase the popularity of a good old jog!
The Climacool range from Adidas (footwear) is focused on running, and performance activity. Adidas have adopted a clever campaign to increase the demand for their shoes between 14-19 year olds. Basically, youngsters that try on any of the climacool range trainers in any Adidas store in France, could be kidnapped and dropped off at a secret location.
Sound strange?! Not to worry, the youngsters are given headphones and directions through the headphones narrated by Judo world champion Teddy Riner. The instructions are given to complete a variety of tasks, whether it be to drop off a Pizza or to find a picture of a man.
The result of the video? A 500% increase in climacools tried throughout the country!