Hello Guys, a new post. This time on a very interesting fashion trend that is sure to venture out!
Found this piece today on the Internet and loved it. Having recently bought a pair of Puma Baskets, the advert struck particular relevance to me!
Puma have decided to offer an exceptional promotion to its customers in Mexico. The promotional campaign titled “The Worlds Fastest Purchase” is what they have decided to do, literally offer the chance to make a fast purchase and offer great savings in the process!
The whole process is explained in words here from Digital Buzz.
“As shoppers entered the store they were prompted to push a big red button that started a timer on their shopping experience. Once pressed customers were issued with a ticket that time stamped the beginning of their shopping challenge. At the cash register, shoes in hand, they hit a second button and a ticket with a “stop” time was issued. The challenge earned the shoppers a varying level of discount from 5% off (for completing the shop in 10 minutes) to 20% off (for completing the shop in 3 minutes).”
How class is that? The quicker you buy your trainers or clothes, the cheaper you get it. Makes customers think twice about hanging around shops just browsing for hours upon end (working in retail, this is irritating!).
The campaign “The Worlds Fastest Purchase” is even more significant through the celebrity endorsement of Usain Bolt, the fastest man on the planet. So here it is guys, hope you enjoy it. Note that this could soon be used by other brands too as a way of promoting their products!